Ashburton District Council rebrand.
The Ashburton District Council wanted to create an improved visual identity for their communications to stakeholders, and BECK & CAUL were commissioned to create a new brand that council employees would embrace and be proud of.
The new brand had to be instantly recognizable, present the council as professional yet approachable and provide a consistent visual identity for a range of different applications.
We created a design based on the braided rivers that border and flow through the Ashburton district. An accompanying corporate style guide ensures consistency in brand usage, typography and colour palette throughout all branded communications.
We also created and supplied stationery, signage for Council buildings and livery for 10 Council vehicles. Look out for them next time you’re in Ashburton, or check out the sample below.Back to Projects