Welcome Aboard.

The challenge was to bring together and market three quite different iconic Christchurch experiences under one umbrella – the Christchurch Tram, Punting on the Avon and the Christchurch Gondola. While retaining their own individuality, we developed an overarching brand – ‘Welcome Aboard’, under which all three attractions are marketed to consumers, travel trade, media and tour operators.

To this was  added the Grand Tour, a comprehensive sightseeing tour around Christchurch and incorporating the three attractions in an excellent value package. More recently the Caterpillar Botanic Gardens Tour has also been added, along with the new Auckland Dockline Tram.

BECK & CAUL has helped drive the ‘Welcome Aboard’ brand and its component parts with everything from brand architecture, internal and external signage, consumer brochures, advertising, stationery, tickets and vouchers. Enjoy the ride!