Welcome Aboard runs the Christchurch Grand Tour bus, Punting on the Avon, the Caterpillar Botanic Gardens Tour and the recently reopened Christchurch Gondola. Outside of Christchurch, Welcome Aboard also operates the Auckland Dockline Tram and Hanmer Springs Thrillseekers Adventures.
We developed an overarching brand – ‘Welcome Aboard’, under which all these attractions are marketed to consumers, travel trade, media and tour operators. BECK & CAUL has helped drive the ‘Welcome Aboard’ brand and its component parts with everything from brand architecture, internal and external signage, consumer brochures, advertising, stationery, tickets and vouchers.
For the reopening of the Christchurch Gondola we designed advertising and print collateral to get the word out, as well as invitations and promotional signage for the official grand opening. BECK & CAUL is proud to work with Welcome Aboard and to assist in the recovery of Christchurch tourism.Back to Projects