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Chamlang – Rebrand & Website Redesign

Chamlang has built quite a name for themselves over the years, winning multiple awards for their high-end work in breathtaking, architectural projects. However, as with many of us during the COVID era, Chamlang wanted to take the time to take stock and shore up the future positioning, opening their brand to attract new clientele.

With the capacity to take on more, smaller-scale customer projects alongside larger-scale developments, the team approached Beck & Caul for a brand refresh and website upgrade. The name Chamlang was built upon Company director, Grant’s, love for mountains. (Chamlang is a mountain in Nepal 7,319m) We wanted to keep this core intact, simply providing added elements to show the growth along the way.

We noticed that the brand was not truly showcasing the incredible accolades Chamlang had under its belt with the need for a more refined colour palette and a true showcase of the level of skill, and range of services, they can offer. Their website was also holding them back with rigid usability and a lack of information on who they could really help.

We worked with the team to shout about their successes and showcase their abilities, all in a user-friendly website focused on conversions. This included updating the copy and updating SEO elements, to ensure Chamlang were visible amongst the right crowd.

The new brand was then rolled out the company’s fleet of vans, business cards and promotional material such as fence signage and flags.

All in all, Chamlang needed a brand that showcased where they are now, not where they started. Helping the team refine their offering and showcase their achievements has been a pleasure.

chamlang.co.nz

Think. Create. Solve.
MARKETING, BRAND + DIGITAL craft@beckandcaul.co.nz 03 366 2325
FINANCIAL + ACCOUNTING andrew@beckandcaul.co.nz 03 595 6345

Level 1, 443 Colombo Street,
Sydenham, Christchurch 8023

PO Box 7043, Sydenham,
Christchurch 8240