The Curious Traveller needed a website and brand rollout that told their story as a young family encouraging others to get out into the great outdoors and enjoy everything Aotearoa has to offer.
The Curious Traveller came to us with their logo already developed but they had yet to put it to work. With rooftop tents fast becoming a necessity for lovers of the outdoors, a website was going to be an integral part of how they did business. Having such a fun product on offer we knew they needed a site that showed this young company off, while also providing a functional e-commerce site where customers could browse and purchase tents easily.
Once their site went live the tents were flying off the shelves! There was an immediate need for their brand to be rolled out across print documents such as invoices, stockist sheets, spec sheets, and product labels. This is where additional graphics come into play to really bring a brand to life. We combined some of the beautiful imagery they had captured from their product shoots with a topographic pattern, creating an interesting and on-brand template for their invoices and product sheets.
The Curious Traveller wanted to use their friends and family as walking advertisements over the New Zealand summer period, resulting in the opportunity for us to design some branded t-shirts, sweatshirts, hats, and other merchandise. We chose an illustrative approach and created a retro badge that could be applied to their apparel. The apparel was printed in their earthy brand colours and made the perfect Christmas gift for family and friends.
We love working with The Curious Traveller and continue to help them diversify and expand their brand.
