Working with MDC we were able to discover their brand voice and create personas for customers and stakeholders. The new proposition “Our community, Our place, Our future.” better captures and embodies that brand voice.
We created a brand guide for the MDC to use and to supply to staff or anyone involved in a design process or project to ensure correct use of their brand. An essential part of any good brand.
The brand was rolled out across their fleet of vehicles, business cards were designed for the team and our designers created templates for MDC to use including, letterheads, cover pages, header pages and presentations.