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Mackenzie District Council – Audience Personas & Rebrand

The Mackenzie District Council (MDC) approached us to help them with their rebrand, we created a logo that represented the district without being distinctly one scene. An abstract representation of reflections on lakes to rolling hills and farmland.

Working with MDC we were able to discover their brand voice and create personas for customers and stakeholders. The new proposition “Our community, Our place, Our future.” better captures and embodies that brand voice.

We created a brand guide for the MDC to use and to supply to staff or anyone involved in a design process or project to ensure correct use of their brand. An essential part of any good brand.

The brand was rolled out across their fleet of vehicles, business cards were designed for the team and our designers created templates for MDC to use including, letterheads, cover pages, header pages and presentations.

mackenzie.govt.nz

 

After
Before
Think. Create. Solve. Google Partner - Beck & Caul
MARKETING, BRAND + DIGITAL craft@beckandcaul.co.nz 03 366 2325

Level 1, 443 Colombo Street,
Sydenham, Christchurch 8023

PO Box 7043, Sydenham,
Christchurch 8240