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Métier – Rebranding

Métier provides luxury airport transfers & a private chauffeur service to high-end customers. They pride themselves on a customer experience that’s second to none.

With the existing brand name ‘Prime Travel’, and a logo and marketing collateral that were not reflective of the level of luxury they needed to portray to their high-end customers, the company engaged B&C for a rebrand.

Our first move was to challenge their company name, as we didn’t feel it exuded a sense of luxury. With elite drivers, superior vehicles, and attention to the smallest of details, they had a very clear idea of their target market. The new name ‘Métier’ was decided on, which has a very relevant meaning for them – ‘an area of activity in which one excels’. The word also has a hint of luxury about it, which better reflects what they do.

A look of timeless elegance was achieved for their logo, through the use of gold and black, with clean fonts, classic design and a modern edge. The logo icon was developed as a piece that could be used on its own where subtlety called, or as a badge linking the company’s brand in an understated way, reflective of the discretion they pride themselves on. Keep an eye out to see how this new brand rolls out over the years ahead.


Think. Create. Solve. Google Partner - Beck & Caul
MARKETING, BRAND + DIGITAL craft@beckandcaul.co.nz 03 366 2325

Level 3, 410 Colombo Street,
Sydenham, Christchurch 8023

PO Box 7043, Sydenham,
Christchurch 8240