Rethink Rubbish – Branding

Waimakariri District Council recently rolled out their kerbside rubbish collection service in the District. Beck & Caul were responsible for the branding of the service as well as a number of rollout items once the brand was determined.

Rolling out the new identity included brochures, posters, collection truck decals and a ‘how-to’ style guide for using the brand (for WDC internally) and a ‘how-to’ guide for residents using the collection service itself. We used the punchy colours of red, green and yellow to represent the services so the messaging around recycling, organic collection and rubbish was a clear as possible for residents.

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