Waimakariri District Council needed a fresh new design for the rollout of their three-year plan. Using their existing logo as a basis for the new concept, we created a ‘fingerprint’ – to be used as a mark of identity throughout their publications.
We were asked to come up with a concept & templates for WDC to use for their public-facing publications to outline the 3-year plan for the district. The fingerprint is used in a graphic way throughout the publication – woven into the imagery as a mark of dedication from the council to the community. It acknowledges the individuality of the district, while also symbolising an honest way for the council to address what’s important to the community.
This concept broke away from the traditional WDC branding, with new layouts, colours & styles to maximise the impact and create a fresh new look.
The publication design concept was supplied to the internal design team at the council as a template for them to populate with their own content.
