Google Search & Display,
Social Media +
Any digital marketing and digital advertising work needs a digital strategy that will help it reach its full potential. Beck & Caul is able to it all.
What is Digital Marketing?
Digital Marketing vs Digital Advertising?
Many use these terms interchangeably as there is a cross-over between the two. However digital marketing focuses on developing your brand, whilst digital advertising is all about generating brand awareness.
What does Digital Marketing involve?
Digital Marketing covers various communication channels where you would like to engage potential customers. Predominantly search engines like Google, social media platforms like Facebook, email, and via content on your website or on influencing sites.
Social media and Google advertising is also known as pay-per-click advertising, as you pay when potential customers click on search or display ads that appear on search engines, websites or social media platforms like Facebook, Instagram and Twitter.
It is also key that your digital presence is analysed to make sure that whatever marketing is created fulfils its potential. Digital strategy work could include reevaluating your website and setting up appropriate data tracking.
What can Beck & Caul do?
Evaluate your website, social media and online brand presence to see what digital marketing strategies could work
Graphic design digital marketing assets to use in email, display or social media advertising
Work on your websites structure, design and content to improve organic search engine rankings
Run your digital marketing campaign and continuously analyse its performance, making strategic adjustments throughout
Study Google Analytics data to make sure the campaign is fulfilling its key actions