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strategy services

High-level strategy
utilising analytical
& creative thinking

Do you have big goals on where you personally want to be in 5 or 10 years time and where your business needs to be to support this? From helping you develop a road-map for transforming and reshaping your business to building a trajectory to a capital raise or business sale, we can help get you there. We’ll ensure you have everything you need in place – with sound brand and marketing strategy of course – to get where you want to go.


Succession Planning and Personal Wealth Strategy

We see our role as listening to what is important to you from life, what you want from business, helping you formulate a plan, and working alongside you and your other advisors to achieve this.

Commercial Advisory

We work alongside you, the business owner, as a trusted business partner to support your commercial decision making by bringing a qualified and independent view to the table.


Good governance and direction is the foundation of every successful  organisation and provides confidence for all stakeholders. We will help you develop a governance framework that fits your business and stage of the journey. We are experienced in advisory board and constitutional board appointments and specialise in family business governance structures.

Business Growth & Working Capital

The ability to manage the capital requirements of your business will determine your ability to sustain and grow. We will help adapt your funding strategy to fit your goals. We are highly experienced in working with debt and equity funders and in providing the necessary financial information in the form they require.

Business Transformation and Finance Function Roadmaps

Encompassing people, processes, and systems we will help you evolve business to the next level. We have assisted many organisations put the roadmap in place and then execute on that plan to ensure the business is opportunity ready with the platform needed to maximise enterprise value.

Brand Strategy

Branding is what connects a company with its community. The process of enhancing a brand begins with a strong, strategic approach before combining with outstanding visual design. We love nothing more than truly getting under the hood of your brand and asking you the questions needed to ensure you are on track.

Market Strategy

A sound website and a solid brand are the foundations of your business, but in order to reap the best value and see growth, you need to have a considered supporting strategy in place. A multi-channel approach is a must, however, quantity should never forgo quality and we can help you with deciding where your message needs to be to achieve the best ROI.

Campaign Strategy

Working towards clear, realistic goals and adding a lot of creative flair, we can help you plan for memorable product launches, events and sales targets with innovative campaign approaches.

Digital Strategy

As with content, for digital activity to be utilised to its fullest potential, you must have an integrated strategy across all of your digital platforms. With access to results instantly, you need a plan for review and optimisation too.



Define + implement strategy with us

Having sound strategy in place across the varying parts of your business
enables easier decision making processes across the board.

Get in touch
Think. Create. Solve.
MARKETING, BRAND + DIGITAL craft@beckandcaul.co.nz 03 366 2325
FINANCIAL + ACCOUNTING andrew@beckandcaul.co.nz 03 595 6345

Level 1, 443 Colombo Street,
Sydenham, Christchurch 8023

PO Box 7043, Sydenham,
Christchurch 8240