The vision of Spreydon School is “to be the best we can by valuing the Spirit of Spreydon“. Unfortunately, the school’s marketing efforts have not always lived up to this motto. In preparation for a move to a new site in 2018, the school cam to BECK & CAUL with the opportunity to breathe new life in to their brand and website.
BECK & CAUL created a new logo for the school that calls on Maori influences to capture the Spirit of Spreydon. This logo was later modified to act as a motif on the garments of the school’s Kapa Haka group. A new website further modernises the school’s public image.