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Windsor Urban

Posted on April 2, 2019

The team at Windsor Urban tasked Beck & Caul with quickly designing and developing a new look website for them after parting ways with a long-term supplier.

What started as ‘just a website’, quickly transpired into co-ordinated photography shoots at various locations around the city and in-studio, and also the design of new data/spec sheets for many of their lighting options. Transforming how the Windsor Urban brand sold its New Zealand identity and products.

Tying brand and products together
For example one of their most popular urban lights, the Palmerston (formerly the Ely) was to feature throughout the site and is a feature light in many locations across the country.

Once launched it was then imperative that the new website gained a boost to be at the top of search engine rankings, beating out competitors who for a while had more up-to-date websites.

For 3 months, we tracked and ran a Google Advertising campaign that led to 24,100 impressions, 796 clicks and 150 key website conversions from time spent on the site to phone calls. Along with Search-Engine Optimisation edits of website content to highlight 10 keywords that the organisation wanted to rank highly for organically (urban lighting, bollards etc. ), so after the Google Advertising they could still rank highly for key search queries.

Windsor Urban