We helped Ted’s Tattoo Wonders launch their Miracle Balm aftercare into a competitive market. Our mission was to create a cohesive brand, packaging, and online presence that showcased its natural New Zealand ingredients. We wanted everyone, from artists to clients, to know this balm was the real deal.
The biggest challenge was conveying this balm was artist-developed and packed with natural goodness. We crafted an authentic brand, appealing packaging, and a comprehensive website. This successfully launched Miracle Balm, cementing Ted’s Tattoo Wonders as a credible natural aftercare option.
The design story behind Ted’s Tattoo Wonders is more than skin deep
Incorporating natural elements
A key focus was visually representing the natural New Zealand ingredients and their healing properties. We used subtle botanical illustrations and a clean, natural aesthetic for packaging and the website, effectively communicating the balm’s composition and gentle, effective benefits.
Crafting an authentic tone
Establishing an authentic voice was crucial, as the product was developed by tattoo artists. We used genuine, knowledgeable language on the website and packaging, incorporating artist testimonials and industry terminology to build trust within the tattoo community.
Designing for trust and clarity online
For the website, functionality and trust were paramount. We prioritised a clean layout for product information, secure e-commerce, and clear contact details. An Instagram feed showcasing healed tattoos provided powerful social proof, visually demonstrating the product’s effectiveness.