- Client
- Aitkens Hospitality Christchurch, Auckland
- Sector
- Hospitality supply Trade, retail and domestic buyers
- Disciplines
- Website Website, webshop, hosting
- Engagement
- 4+ years Ongoing
The challenge
Ten thousand products are only useful if buyers can find the one they need.
Aitkens Hospitality is a leader in the hospitality industry, supplying essential products, new arrivals and special deals. Their range had outgrown the way it was organised online.
Hospitality buyers are busy. They know what they want and they want to reorder it quickly, so a catalogue of this size needs categories that match how they think.
Aitkens also needed the webshop for their domestic customers to reflect their professional brand, and to show off new arrivals and specials without burying the everyday essentials.
With so much on offer, the categories are the heart of the shop.
What we did
We rebuilt the webshop and re-categorised more than 10,000 products from the ground up.
We restructured the range with a clean layout, intuitive categories and consistent presentation, so customers can navigate and discover products easily. Syncrhonizing product information autonomusly from their inventory system.
Every one of the 10,000+ products was re-categorised, so buyers can drill down from a category to the exact item in a few clicks. Special offers and featured items are displayed prominently, without getting in the way.
Behind the scenes, the webshop syncs products and stock with Aitkens’ inventory system, so what’s online matches what’s on the shelf.
We set up ecommerce tracking in Google Analytics 4, and built extras for trade customers such as an online credit account application.
We host the site too, so one team looks after the build, the performance and the security.
The results
A range of over 10,000 products that buyers can actually navigate.
10,000+
Products re-categorised
The whole range, restructured to match how buyers search.
300+
Product categories
A lot to choose from, however it's easy to navigate to the right product group.
Cin7
Integration
Daily product data synchronization, real time stock information
Let us know how we can assist your business today.
Start a conversationWebsite performance, twelve months post-launch vs. the twelve prior. Faster load times, improved conversions and fewer drop-offs are measurable outcomes, not just promises.
[Client quote. The best ones name the problem and the specific thing that fixed it — not "great to work with".]
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