Evidence / Insights

What we’ve had to work out the hard way.

Written by the people doing the work, about problems we actually hit. No trend round-ups.

9 November 2026 / 6 min read

How much should you spend on Google Ads?

How much does Google Ads cost? How we build a Google Ads budget from real search demand, with clear assumptions and options to choose from.

Read this All insights

Digital marketing

Before you pick a growth strategy, know your market share

Want to grow but not sure where to start? A simple market share analysis shows whether to win new customers, grow existing ones or try something new.

7 mins read

Digital marketing

Your online store already knows what to promote

Selling many brands online? Your store data already shows what to promote. Four questions for ecommerce conversion rate optimisation and smarter bundles.

6 mins read

Digital marketing

The missing middle: turning interest into sales when customers take weeks to decide

When customers take weeks to decide, interest can go cold. How we use customer journey mapping to find the missing middle and nurture leads to a sale.

7 mins read

Digital marketing

Getting website visitors but no enquiries?

Getting website visits but few enquiries? How conversion rate optimisation starts with trust: real people, real work and reviews customers believe.

7 mins read

Digital marketing

Changing your name or website? Count what you’re giving up first

Changing your website or business name? See what search visibility you could lose, plus a simple website migration checklist to count it first.

9 mins read

Digital marketing

Before you spend on ads, read the market

Enquiries changed? Before blaming the ads, check what customers now search for. How we use Google search trends to read a market.

7 mins read

Get in touch

Talk to the people who’ll do the work.

Tell us about the buyer you’re trying to reach. We’ll tell you what the data already says about them.

carft@beckandcaul.co.nz
+64 3 366 2325