Birthdays are a big deal, but how do you make sure your party venue stands out from the crowd? That’s the challenge Alpine Ice, Christchurch’s coolest place to chill, faced with their epic birthday party packages. They needed a way to reach local parents planning unforgettable celebrations for their little ones. That’s where Beck & Caul, the marketing matchmakers, swooped in!
We created targeted Facebook and Google ad campaigns that were like irresistible invitations to a birthday bash extravaganza! Think eye-catching visuals of kids having a blast at Alpine Ice, alongside clear descriptions of all the awesome party package features. We targeted these ads specifically to local parents aged 35-44 – the masterminds behind epic birthday throwdowns.
See for yourself
Results cooler than a polar bear's fridge
How did we do?
The results? Let’s just say the party was a hit! From February to May 2024, Alpine Ice saw a massive 88% increase in birthday party package bookings! That’s a lot of happy kids and relieved parents. But how did this epic growth happen?
Targeting the Right Crowd
We used our laser focus to ensure our ads reached the exact audience Alpine Ice craved: local parents planning birthday parties. No wasted ad spend here!
Optimizing for Awesomeness
We didn’t just set it and forget it. Regular tweaks to the campaigns kept them performing at their best. The result? The Return on Ad Spend (ROAS) skyrocketed from 530% to a staggering 1,001%! Basically, Alpine Ice got way more bang for their buck.