‘Āwhina’ means to support, assist, help or benefit. The unfurling fern frond in the Āwhina Mai logo represents growth, potential, harmony and development. Combined with a heart for warmth – this charity clearly cares.
Āwhina Mai is a group of Child and Family Psychologists, Social Workers and Counsellors. They needed a logo and brand that communicated warmth and care, while also giving them a professional and trusted image. As is often the case with a charity, their budget was tight. So the team at Beck & Caul ensured that their money was stretched to the max.
If you want to know more about Āwhina Mai or would like to donate to a worthy cause, check them out.