Hiko Power Engineering is a trusted name in power solutions, offering top-notch products and services to industrial, commercial, and residential customers. To keep their clients in the loop about the latest innovations, technical tips, and industry updates, they publish the ‘Product News’ catalogue—a key resource for their audience.
Hiko Power Engineering saw an exciting opportunity to elevate their ‘Product News’ catalogue and enhance reader experience. They aimed to optimise the catalogue’s organisation, making it simpler for readers to quickly navigate and locate key product information. By injecting fresh design and energy, their goal was to significantly boost reader engagement, ensuring that the showcased updates and products truly captivate their audience. Most importantly, this project was about aligning the catalogue’s look and feel with the polished, industry-leading professional image that Hiko Power Engineering is recognised for.
A redesign that’s sparking innovation and engagement!
How we made it happen
We started by gathering feedback from Hiko’s team to understand their needs. The content was streamlined and organized for clarity. The design focused on a modern, clean layout with improved navigation, including a table of contents and consistent typography. Hiko’s branding was integrated throughout, and we added space for Hiko to toot their own horn!
What’s new in the catalogue?
The updated catalogue features a bold, eye-catching cover with high-quality visuals and a clear headline. The layout is clean and simplified for easy readability. Key products are highlighted with dedicated sections, while technical insights and real-life success stories add value and authenticity.
The results are in!
The revamped catalogue delivered impressive results. We've shifted the catalogue from being a specification based document to something that tells stories. Stakeholders praised the improved readability and professional look, strengthening Hiko’s overall brand presence.