The logo mark was paired with a strong, robust typeface with plenty of character and ‘hardiness’ adding to the visual representation of the district. We also worked with MDC to discover their brand voice and create personas for customers and stakeholders across the district. The new positioning we created of “Our community, Our place, Our future.” better captured and embodied that brand voice. We created a brand guide for the MDC, staff, and suppliers to use to ensure correct use of their brand – an essential part of any good brand. The brand was rolled out across their fleet of vehicles, community signage, business cards were designed for the team and our designers created templates for MDC to use including, letterheads, cover pages, header pages and presentations.