- Client
- Nordic Chill Christchurch
- Sector
- Homewares retail Imported Nordic brands
- Disciplines
- Digital marketing Google Ads · Meta Ads · GA4
- Engagement
- 2023–2025 Ongoing client
The challenge
The bestsellers were getting the same attention as everything else.
Nordic Chill imports homewares and gifts from Nordic Europe, including IKEA products, which New Zealanders couldn't buy from an official store until IKEA opened in Auckland in December 2025. Alongside IKEA sit brands with loyal followings, such as Maileg, the Danish maker of collectable handmade toys and miniature mice.
The ads hadn’t caught up with that demand. Google ran one general display campaign across the whole range, and Facebook ads weren’t tied to a brand or season, so the products people were actively looking for got no more visibility than slower lines. The existing budget had more to give.
The opportunity wasn't in spending more. It was in pointing the budget at what customers already wanted.
What we did
We built campaigns around the brands customers were already buying, and the moments they buy in.
- Tracking first (September 2023). We set up GA4 on the Shopify store, so online sales are counted by source.
- Google Performance Max for the bestselling brands. In November 2023 we replaced the display campaign with a Performance Max campaign for IKEA products, then added one for Maileg in April 2024. Both run from the product feed and are optimised for sales, and item-level reporting shows us what’s selling so we can adjust.
- Meta ads tied to real shopping moments. On Facebook and Instagram, evergreen ads gave way to campaigns for Back to School, Christmas collections, winter essentials, Black Friday, and local awareness for the shop.
- Fresh creative through the year. New photos, seasonal stories and carousels. After the July 2024 refresh, the Meta ads click-through rate doubled and the cost per click fell by 40%.
- A steady, sustainable budget. The budget held at a steady level throughout, and the same approach now carries Maileg, Moomin and other Nordic brands.
The results
A steady budget, pointed where buyers already were.
90x
Return on Google Ads spend, first month of the new campaigns
November 2023, straight after we replaced the general display campaign.
31×
Return on Google Ads spend, 2024
Across the IKEA and Maileg Performance Max campaigns for the full year.
2×
Meta click-through rate after the July 2024 creative refresh
July–December vs April–June 2024, with cost per click down 40%.
Let us know how we can assist your business today.
Start a conversationSource: Google Ads and Meta Ads platform reporting, November 2023 – December 2024. Return on ad spend is the sales value reported by Google Ads divided by ad spend; click-through rate is link clicks divided by impressions.
[Client quote. The best ones name the problem and the specific thing that fixed it — not "great to work with".]
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