- Client
- Ōtautahi Tattoo Christchurch, Auckland, Queenstown
- Sector
- Tattoo studios Tattoos and laser tattoo removal
- Disciplines
- Digital marketing Google Ads · Meta Ads · GA4
- Engagement
- 2025–2026 Ongoing client
The challenge
Three studios in three very different markets were sharing one ad account.
Ōtautahi Tattoo runs studios in Christchurch, Auckland and Queenstown, plus laser tattoo removal in Christchurch. It's best known for Māori and Polynesian tattoo, and most people find the studios by searching for them directly.
When we took over in August 2025, all three studios ran from a single Google Ads account, so their budgets and results were mixed together. Some campaigns were paying for people already searching the studio’s name, and enquiries couldn’t be seen by studio.
Three cities, three markets. Each studio needed its own plan.
What we did
We gave each studio its own account, budget and tracking, and put its specialties first.
- One account per studio. We split the shared Google Ads account into three (August 2025), paused campaigns bidding on the studio’s own name, and added Performance Max to put each studio on Google Maps alongside its Google Search ads.
- Māori and Polynesian tattoo first. These are the styles Ōtautahi Tattoo is known for, so searches like “tā moko artist”, “Māori tattoo” and “Polynesian tattoo” get priority in every studio’s Google Search ads.
- Budgets matched to each market. In October 2025 we raised Auckland’s budget to match the other two studios.
- Enquiries tracked by studio. Forms, calls and emails are tracked for each studio, and Instagram DMs since January 2026.
- Meta ads from January 2026. When we took on the studio’s Meta advertising, we started Instagram and Facebook ads for each studio using shop videos and artist content, reaching people before they start searching.
- Campaigns for specific markets. We kept refining the existing campaigns for laser tattoo removal in Christchurch and for Australian travellers visiting Queenstown.
ALL THREE STUDIOS
+40%
more website enquiries
Aug 2026 vs Aug 2025
Website enquiry forms by studio, August 2025 vs August 2026
Source: Google Analytics 4
GOOGLE ADS
+57%
more enquiries from Google Ads
each one costing 24% less
All three studios, September 2025 vs September 2026 (Sep 2025 = 1×)
Source: Google Analytics 4 and Google Ads
Meta ads for each studio, using shop videos and artist content, from January 2026.
The results
More enquiries across the studios, and cheaper ones from Google Ads.
+40%
More website enquiries across all three studios, Aug 2026 vs Aug 2025
August 2025 was the last month on the shared account.
+57%
More enquiries from Google Ads, Sep 2026 vs Sep 2025
While each Google Ads enquiry cost 24% less.
2.2×
More Google Ads enquiries in Auckland, Sep 2026 vs Sep 2025
After its budget was raised to match the other studios.
Let us know how we can assist your business today.
Start a conversationSource and period go here — e.g. Google Analytics, twelve months post-launch vs the twelve prior. Unsourced numbers invite doubt from exactly the buyer you're trying to convince.
[Client quote. The best ones name the problem and the specific thing that fixed it — not "great to work with".]
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