- Client
- Scorpion New Zealand
- Sector
- Health and fitness e-commerce Sports supplements sold online
- Disciplines
- Digital marketing Meta Ads · Google Ads · GA4
- Engagement
- 2024–2025 Past client
The challenge
Plenty of strong content, but no funnel to turn it into new customers.
Scorpion is an established New Zealand supplement brand with a loyal community and an energetic social presence. Many of its ads came from organic posts: strong content, but run one at a time rather than as an organised programme, with no funnel to move new people from discovering the brand to buying.
We also found a gap in measurement: online sales recorded in Google Analytics didn’t match actual sales. Closing it would show what the ads returned and where to invest next.
The content was already there. It needed a structure, and numbers the team could trust.
What we did
We rebuilt the ads around each stage of the buying journey, then fixed the tracking.
- A full Meta ads funnel (July 2024). We replaced one-off post ads with structured Meta campaigns for awareness, conversion and retargeting.
- New creative for every stage. Video, still and animated creative, plus dynamic product ads from the catalogue.
- Google Search, Shopping and Performance Max. We launched Google Search ads in May 2024, then Shopping and Performance Max through a new Merchant Center setup in September 2024.
- Sales tracking fixed. Alongside the rebuild, we worked with Scorpion’s website agency to close the gap between real online sales and what analytics recorded. It took several months, and revenue tracking has been reliable since September 2024.
- Local Performance Max for Christchurch (early 2025). To put the store in front of nearby shoppers on Google Maps.
FACEBOOK ADS
+36%
more people reached, with 10% less spend
2024 vs 2023
Indexed, 2023 = 100. Source: Meta Ads.
GOOGLE MAPS
+158%
more requests for directions to the store
2025 vs 2024
Indexed, 2024 = 100. Source: Google Business Profile.
The results
Wider reach for less, and more people finding the store.
+36%
More people reached on Facebook, 2024 vs 2023
With 10% less ad spend, after the July 2024 rebuild.
50%+
Lower cost to reach 1,000 people on Facebook
After the July 2024 relaunch with new creative and a full funnel.
+158%
More Google Maps direction requests, 2025 vs 2024
After the local Christchurch Performance Max campaign.
Let us know how we can assist your business today.
Start a conversationSource: Meta Ads and Google Business Profile reporting, 2023–2025.
[Client quote to come.]
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