Interview
We get under the skin of your business through a strategy workshop, asking the hard questions, understanding your customers and researching what drives their decisions.
Brand strategy, Christchurch
Your customers don’t buy the way you think they do.
They often aren’t one person. They compare you with competitors, read reviews and ask around, and they can spot a claim that doesn’t hold up. A brand built on guesswork doesn’t get far with them.
So our branding team does the work properly. We find out who’s involved in the decision, what matters to each of them and what convinces them. That becomes the brief for every website, campaign and piece of content that follows.
Free self-assessment
Could a customer tell you apart?
The questions we ask at the start of a brand review: what makes you different, who you’re for and how well your brand fits. Your result shows straight away, no email needed.
Four stages, every time
The same method runs through all four disciplines. What changes is what comes out the other end.
Map
Every person in the buying group, what each is measured on, the objections that stall a deal, and the evidence that unsticks it. Written down, argued over, agreed.
Position
What you say, to whom, and why they should believe it. Messaging that survives a technical conversation, plus the proof points that back each claim.
Handover
The strategy becomes a working brief your team and ours build from — and the benchmark we measure the next twelve months against.
What you get
What we find out, and what you keep.
Our branding services start with research and finish with something your whole team can use, whether or not we design anything else.
- Customer and market research We talk to your customers and your team, and look at what your market is searching for, so the brand is built on what people actually think.
- Positioning and messaging One clear line on why people should choose you, and the words your team can use in sales calls, on your website and in your ads.
- Naming and brand architecture Names for new businesses, products or services, and a clear structure when you have more than one brand.
- Guidelines and brand management Guidelines your team can follow, and ongoing help to keep your brand on track as the business grows.
Brand strategy in practice.
Brand strategy
Renovation Hub
Showing every side of a renovation business, on one easy-to-use website.
A new brand and website that show a renovation team's full range, and make it easy to start a project.
Built to show the work
Brand strategy
Anthem Partners
Creating a bold brand for an advisory firm that’s anything but average.
A brand that's anything but average for an advisory firm.
Rolled out end to end
Brand strategy
Puraz
Launching a superfood range that speaks to a younger audience.
Creating a superfood range from the very beginning, for a younger audience.
A full range, created from day one
Brand strategy
Wolfbrook Property Group
Giving a property group a brand with elegance and strength.
A classic, confident brand for a property group making its mark.
A ‘W’ seen across Christchurch
Brand strategy
Active Southland
Renaming and rebranding a regional organisation, starting with what the community said.
From research to renaming: how Sport Southland became Active Southland.
Named by the community
Brand strategy
Mackenzie District Council
Rebranding a district council around reflections on water.
Reflections on water: a new brand for the Mackenzie District.
District-wide rebrand
SOME OF OUR CLIENTS
- Aitkens Hospitality
- Lyttelton Port Company
- Spunlite Poles
- VYNCO
- Southern World
- Discover Travel
- Hiko Power Engineering
FAQ
The things people ask before they start.
The questions we get asked most before a brand project starts.
How long does brand strategy take?
It depends on the size of your business and how many people we need to talk to. We’ll agree a timeline with you before we start and keep you posted as we go.
Do we have to do this before you’ll build our website?
No. We can build your website without it. But if you’re not sure who your best customers are or what makes you different, we’ll suggest starting here, because it makes the website much easier to get right.
What does it cost?
Every business is different, so we quote each project on what it needs: how many people we talk to, how much research is involved and what you need at the end. Before we start, you’ll get a quote that spells out what’s included.
How much of our teams time does it need?
Usually a half-day or full-day strategy workshop with the key people in your business, then a session to agree the direction and someone to sign things off. We do the research and the writing in between.
What do we actually get at the end?
A clear picture of who your customers are and what matters to them, a line that says why they should choose you, and messaging your team can use in sales conversations, on your website and in your marketing. It’s all written down, so everyone works from the same brief.
What's included in your branding services?
Brand strategy is where we start. From there, our branding services cover naming, logos and brand identity, brand guidelines and ongoing brand management, so your brand looks and sounds the same everywhere. We’ve been doing this for Christchurch businesses since 2001.