- Client
- Active Southland Te Tākaro Ora O Murihiku
- Sector
- Sport and recreation Active wellbeing for Southland
- Disciplines
- Brand strategy and identity Research · naming · logo · launch
- Engagement
- Rebrand Formerly Sport Southland
The challenge
A rebrand that had to work for the community, stakeholders and the team.
Before rebranding, Sport Southland ran extensive market research to understand how the community, stakeholders and its own team saw it.
The aim was to understand what a rebrand would mean for each of these groups, and to build a brand around the vision “Everyone Active Every Day”.
Everyone Active Every Day.
What we did
We worked through research, naming, brand strategy and launch.
- Research with the community. With N Buchanan Consulting, qualitative and quantitative research, including focus groups across Southland.
- A new name. Sport Southland became Active Southland, with the te reo Māori name Te Tākaro Ora O Murihiku, meaning Active for Wellbeing Southland.
- Brand strategy workshops. To uncover core values.
- A new logo. Symbolising leadership, growth and positive movement.
- Project management and launch. Creative direction, design deliverables and an interactive installation for the launch.
The outcome
A new name and brand, grounded in what the community said.
Research
Community, stakeholder and team insight.
Naming
Active Southland, Te Tākaro Ora O Murihiku.
Launch
Including an interactive installation.
Let us know how we can assist your business today.
Start a conversationMost of these started as one job.
Brand strategy
Renovation Hub
Showing every side of a renovation business, on one easy-to-use website.
A new brand and website that show a renovation team's full range, and make it easy to start a project.
Built to show the work
Design
St James Cycle Trail
Making a high-country trail easy to plan, and safer to ride.
Helping riders plan and safely enjoy a high-country mountain bike trail.
One place to plan the ride
Design
CoolTranz
Bringing a company’s rich history and community spirit into its new headquarters.
Telling a company's history on the walls of its new headquarters.
A company’s history, built into its walls
Design
Hiko Power Engineering
Turning a technical product catalogue into one that tells stories.
Turning a product catalogue from a specification document into stories.
From spec sheet to story-led catalogue
Design
Christchurch Boys' High School
Weaving a school’s visual history and culture into its classroom windows.
Weaving a school's history and culture into its windows.
Five years of windows
Brand strategy
Anthem Partners
Creating a bold brand for an advisory firm that’s anything but average.
A brand that's anything but average for an advisory firm.
Rolled out end to end
Brand strategy
Puraz
Launching a superfood range that speaks to a younger audience.
Creating a superfood range from the very beginning, for a younger audience.
A full range, created from day one
Design
Puraz
Refreshing a wellness brand’s website for a fast-moving industry.
A refreshed, easy-to-shop website for a collagen and wellness brand.
A website built around product benefits
Brand strategy
Wolfbrook Property Group
Giving a property group a brand with elegance and strength.
A classic, confident brand for a property group making its mark.
A ‘W’ seen across Christchurch
Tools & resources
Find out what
your marketing is actually missing.
A short diagnostic built from the same questions we ask in a first client meeting. Six minutes, no sales call attached — you get the scorecard whether you talk to us or not.
Marketing efficiency assessment
How much of your marketing budget is actually working?
Fifteen quick questions about how your marketing is set up and managed. At the end you'll get a score, a breakdown of where you stand, and your three biggest opportunities to improve.
Takes about 3 minutes. Be honest - a flattering score helps nobody.
0%
Marketing efficiency score
Your results at a glance
What you're doing well
Your three biggest opportunities
Book a call
Your results will raise questions this report can't answer on its own - every business's numbers have a story behind them. We set aside time each week to walk business owners through their results, one-on-one: twenty minutes, no obligation. You'll leave knowing which of your three opportunities to tackle first and what it would realistically take.
Your report is on its way - check your inbox shortly. We'll be in touch soon; if you'd like to talk sooner, just reply to that email.