- Client
- Hiko Power Engineering Power solutions
- Sector
- Engineering Industrial, commercial and residential power
- Disciplines
- Graphic design Catalogue design
- Engagement
- Catalogue redesign 'Product News'
The challenge
A key customer resource with room to work even harder.
Hiko Power Engineering is a trusted name in power solutions for industrial, commercial and residential customers. Its 'Product News' catalogue keeps clients up to date on innovations, technical tips and industry updates.
Hiko saw an opportunity to make key product information quicker to find, lift reader engagement, and match the catalogue to its polished, industry-leading image.
From a specification document to something that tells stories.
What we did
We started with Hiko's team, then redesigned the catalogue for clarity and engagement.
- Feedback first. We gathered feedback from Hiko’s team to understand their needs.
- Streamlined content. Content organised for clarity, with a table of contents and improved navigation.
- A modern, clean layout. Consistent typography, Hiko’s branding throughout, and space to showcase Hiko’s achievements.
- A bold new cover. High-quality visuals and a clear headline.
- Stories, not just specs. Dedicated sections for key products, plus technical insights and real-life success stories.
The outcome
A catalogue that tells stories, and strengthens Hiko's brand.
Readability
Stakeholders praised the improved readability.
Professional look
In line with Hiko's industry-leading image.
Story-led content
More than a specification document.
Let us know how we can assist your business today.
Start a conversationMost of these started as one job.
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Find out what
your marketing is actually missing.
A short diagnostic built from the same questions we ask in a first client meeting. Six minutes, no sales call attached — you get the scorecard whether you talk to us or not.
Marketing efficiency assessment
How much of your marketing budget is actually working?
Fifteen quick questions about how your marketing is set up and managed. At the end you'll get a score, a breakdown of where you stand, and your three biggest opportunities to improve.
Takes about 3 minutes. Be honest - a flattering score helps nobody.
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Marketing efficiency score
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What you're doing well
Your three biggest opportunities
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Your results will raise questions this report can't answer on its own - every business's numbers have a story behind them. We set aside time each week to walk business owners through their results, one-on-one: twenty minutes, no obligation. You'll leave knowing which of your three opportunities to tackle first and what it would realistically take.
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