- Client
- Bella Gin Bella – Wild Plum Gin Elixir
- Sector
- Beverages New Zealand gin
- Disciplines
- Website and design Squarespace website
- Engagement
- Website project drinkbella.com
The challenge
An emerging gin brand ready for a website that captured its personality.
Bella Gin, an emerging player in the New Zealand gin market, asked us for a modern, quirky website that represented its brand and showcased Bella – Wild Plum Gin Elixir.
Bella had already run a photoshoot featuring its packaging and the rich plum colour used throughout the brand. The opportunity was a site that made the most of that imagery.
Somewhere between punchy and feminine, for the carefree Bella who loves both party and adventure.
What we did
We built a Squarespace site around Bella's photography and personality.
- Photography first. The site is built around Bella’s own photoshoot, its packaging and its plum colour.
- The right type. We tested fonts to find the sweet spot between punchy and feminine.
- Cocktails on show. Serving ideas, including the Bellatini, Bella Spritz, Classic Bella and Bella Sour.
- Built on Squarespace. To streamline design and development.
The outcome
A website with the brand's personality in every detail.
Website
Modern and quirky, built on Squarespace.
Typography
Punchy meets feminine.
Cocktail serves
Four ways to enjoy Bella.
Let us know how we can assist your business today.
Start a conversationMost of these started as one job.
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Tools & resources
Find out what
your marketing is actually missing.
A short diagnostic built from the same questions we ask in a first client meeting. Six minutes, no sales call attached — you get the scorecard whether you talk to us or not.
Marketing efficiency assessment
How much of your marketing budget is actually working?
Fifteen quick questions about how your marketing is set up and managed. At the end you'll get a score, a breakdown of where you stand, and your three biggest opportunities to improve.
Takes about 3 minutes. Be honest - a flattering score helps nobody.
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Marketing efficiency score
Your results at a glance
What you're doing well
Your three biggest opportunities
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Your results will raise questions this report can't answer on its own - every business's numbers have a story behind them. We set aside time each week to walk business owners through their results, one-on-one: twenty minutes, no obligation. You'll leave knowing which of your three opportunities to tackle first and what it would realistically take.
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