- Client
- Purse Strings Luxury handbag hire
- Sector
- Fashion Designer handbag hire
- Disciplines
- Complete brand package Naming · identity · packaging · photography · website
- Engagement
- Brand launch pursestrings.co.nz
The challenge
An impressive collection ready to share, and a brand to build from scratch.
Purse Strings is a luxury handbag hire service built on our client's impressive collection of designer handbags.
Our client wanted the complete branding package, starting with a name that was elegant, simple and feminine, and could hold its own next to the designer brands it showcases.
Elegant enough to sit beside the world's biggest designer names.
What we did
We created the name, the brand and every touchpoint of the hire experience.
- A name. “Purse Strings”: elegant, simple and feminine.
- A luxurious identity. Deep jewel-toned teals paired with gold, and a monogram with personal meaning for our client.
- The unwrapping. Custom tissue paper, gold stickers, branded ribbon for the linen dust bags, and a thank-you card with helpful information.
- Photography. Art direction and a photoshoot with clean, stylish imagery for the website and social media.
- A website for booking and hire. Designed and built so booking and shipping work seamlessly.
The outcome
A premium experience, from browsing to unwrapping.
Brand naming
A name that holds its own.
Packaging
Tissue, stickers, ribbon and thank-you cards.
Website
Seamless booking and shipping.
Let us know how we can assist your business today.
Start a conversationMost of these started as one job.
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Find out what
your marketing is actually missing.
A short diagnostic built from the same questions we ask in a first client meeting. Six minutes, no sales call attached — you get the scorecard whether you talk to us or not.
Marketing efficiency assessment
How much of your marketing budget is actually working?
Fifteen quick questions about how your marketing is set up and managed. At the end you'll get a score, a breakdown of where you stand, and your three biggest opportunities to improve.
Takes about 3 minutes. Be honest - a flattering score helps nobody.
0%
Marketing efficiency score
Your results at a glance
What you're doing well
Your three biggest opportunities
Book a call
Your results will raise questions this report can't answer on its own - every business's numbers have a story behind them. We set aside time each week to walk business owners through their results, one-on-one: twenty minutes, no obligation. You'll leave knowing which of your three opportunities to tackle first and what it would realistically take.
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