You can test your brand visibility in Christchurch instantly by pasting a specific prompt into AI tools like ChatGPT or Gemini. While the automated results are often broad, this fast test exposes exactly how your digital footprint looks to potential local customers and search engine algorithms right now.
Every May, Google runs an event called Google Marketing Live where it lays out where advertising is heading next. If you'd rather not sit through a two-hour keynote, here's the gist of the 2026 one. Google is putting its AI in charge of more and more of the day-to-day work, and the businesses that do well out of it won't be the ones with the biggest budgets. They'll be the ones who've done their homework. So here's what that actually means if you run a small business in Christchurch.
Remember being in the school science classroom and having to run experiments over and over again to find the best result, perhaps it was growing one plant in the sun and another in a cupboard. Well, that is basically A/B Testing.
Design matters, regardless of who you are or what you do, in today’s digital age first impressions count for everything. Simply having a social media account was once the benchmark, now it’s no longer enough to just participate. Scrolling and swiping makes it easier than ever to find the next best thing, and if you’re not engaging your audience, you’ll be left in the dust.
Bounce rate is one of those key website metrics that has appeared in countless articles and digital agency reports for over a decade, but it has now been dropped by Google Analytics as a key stat. So what was it, is it still important to understand and what has replaced it?
Speed is now a landing page factor for Google Search and Ads - But what does that mean?
Social Media is part of our lives and with that comes an opportunity to promote and advertise your business.
Social Media has taken over our lives and with that comes an opportunity to promote and advertise your business.
At Beck and Caul, we have been designing and developing websites for years (It's our 20th anniversary this year – Wow!) so we understand what is needed to create a website that not only fulfils a client’s needs but also looks great and gets the job done. And we are here to tell you that it is all down to the brand.